Campaign audit in Direct
-
Analysis of the effectiveness
of existing advertising campaigns -
Identification of improvements
and optimization opportunities -
Developing personalized
strategies to increase conversion
Achieve Maximum Results with a Yandex.Direct Campaign Audit!
Our Yandex.Direct campaign audit service enables a deep and comprehensive analysis of your advertising strategy. Our experts will analyze your current campaigns, identify problem areas, and provide specific recommendations for optimization. Improve the effectiveness of your advertising activities, reduce costs, and increase conversions with our professional audit!
Our specialists carefully examine your campaign data to provide a clear overview of your current performance and the most effective ways to improve it. Boost your advertising effectiveness today!
When conducting an audit, we:
Analyzing your current campaigns will help you assess their effectiveness and results. We will look at key metrics such as CTR, conversions, costs, and ROI. We will identify successful and ineffective aspects for further optimization.
We will analyze the strengths, weaknesses, opportunities, and threats of current advertising strategies. We will assess which strengths can be maximized, which weaknesses can be eliminated, which opportunities can be exploited, and how to minimize threats.
We will study the preferences, behavior and needs of the target audience. We will also conduct an analysis of competitors, identify their strengths and weaknesses. This data will help determine advantages and develop unique offers.
We will create a detailed report that includes statistical analysis results, SWOT analysis, and conclusions on the target audience and competitors. Based on this information, we will provide recommendations for optimizing current strategies and developing new approaches to increase campaign effectiveness.
Examples of our work
Cost depends on:
The larger the volume of advertising campaigns and groups, the more difficult it is to analyze their effectiveness, which can increase the cost of the audit.
If a more in-depth analysis of market trends and competitors is required, it may take more time and effort from specialists, which will affect the cost.
If a client requires an urgent audit, urgent resource engagement and task prioritization may be required, which increases the cost.
If a client has specific requests and requires an individual approach, this may result in additional costs to adapt the audit to their needs.
What work we do
-
Comprehensive diagnostics of all advertising campaign aspects: structure, semantics, negative keywords, ad copies, settings, strategies, conversions.
-
Verification of structural logic: alignment of keyword queries and ad copies, duplicate check, funnel coverage (low-, mid-, high-frequency queries), balance between Display Network and Search.
-
Analysis of the current negative keyword list, identification of missing irrelevant queries, addition of relevant exclusions.
-
Verification of keyword query coverage completeness, identification of missing funnel stages (informational, commercial, transactional).
-
Evaluation of ad copies: USP, CTA, keyword relevance, number of variations, A/B testing.
-
Analysis of regional coverage, ad display times, performance by day of week and hours. Identification of budget leaks.
-
Review of selected strategies (manual, automated), goal achievement (CPC, CPA, reach), configuration accuracy.
-
Verification of counter installation accuracy, goal configuration (forms, calls, clicks), and data transfer to Direct.
-
Examination of: goal configuration, lead tracking quality, user behavior, bounce rate, page depth.
-
Verification of banners, audiences, interests, retargeting, partner site quality, CTR, and conversions.
-
Evaluation of Smart Banners and Smart Search Ads settings: goals, audiences, conversions, creative content, budget.
-
Implementation of key adjustments based on audit results (for 1–2 campaigns): new negative keywords, structure, ad copies, strategies. Performance monitoring.
If you're not sure what exactly you need for your project — leave a request for a consultation.
Our specialist will contact you shortly and answer all your questions.
Stages of the audit process
- 01 Preliminary analysis and collection of information about campaigns
- 02 Keyword and audience research
- 03 Ad and landing page analysis
- 04 Evaluation of performance indicators and ROI
- 05 Comparison with competitors and industry best practices
- 06 Generating a detailed report with recommendations
- 07 Discussing results with the client and answering questions
- 08 Making adjustments and optimizing the campaign as needed
- 09 Post-audit client support and advice
- 10 Monitoring changes and reporting on achieved results
