VedMa Booster

Choosing the platform. The brief considered three options: WordPress, Shopify, and Wix. We recommended WordPress + WooCommerce for three reasons: proven, ready-made LiqPay modules with no platform commission (unlike Shopify), flexibility in building custom landing-page sections — something page builders like Wix handle more slowly and awkwardly — and full ownership of the site with no monthly subscription, plus room to freely expand the site later with new products, a blog, or SEO structure.

Homepage structure. We built the homepage as a sales-driven landing page following an "attention → trust → action" logic: a hero banner featuring the product and its unique value proposition, presented separately for the brand's two packaging formats; a benefits-and-ingredients section comparing classic Lion's Mane capsules to VedMa's sachets; a visual "effects timeline" addressing the main objection — "will it actually work?"; eight key product benefits; a step-by-step preparation guide in carousel format; an "About Us" section built around the founder's story to establish trust for a young brand; photo and video UGC testimonials; a pricing grid of order bundles with multi-packs and discounts to increase average order value; delivery and payment terms; and a detailed FAQ section.

Conversion features. We implemented a sticky "Buy Now" button that stays visible while scrolling; a countdown timer widget the client can turn on and off from the admin panel whenever they run a promotion; an exit-intent popup offering a discount on the first order to visitors about to leave the page; and bundle offers built directly into the order form.

E-commerce and integrations. WooCommerce handles the cart, checkout, and product/promotion management from the admin panel. We connected LiqPay to accept card payments, Google Pay, and Apple Pay for a Ukrainian sole proprietorship. Through Google Tag Manager, we set up Meta Pixel and Google Analytics with end-to-end event tracking — product views, add-to-cart, and purchases — enabling the client to build remarketing audiences from Instagram and optimize ad campaigns for conversions rather than clicks. We also added direct contact channels: Telegram, WhatsApp, Viber, Instagram, and phone.

Design. The design followed the brief's direction: a warm, natural color palette, botanical illustrations, and large lifestyle product photography. All images were converted to WebP, and the layout is fully responsive — the site performs equally well on mobile devices coming from ad traffic and on desktop.

Outcome for the client. The brand got a fast, product-focused site fully ready to run paid traffic: a sales-driven landing page with a complete warm-up funnel from the hero section to the FAQ, LiqPay online payments with Google Pay and Apple Pay, admin-managed promotions with timers and popups, bundle offers that increase average order value, end-to-end analytics for Meta Ads and remarketing — and a site the client can run entirely on their own, with no developer involvement.